by Greg Hoffman (Author)
Format: Paperback / softback 304 pages
Publisher: Cornerstone
Imprint: Penguin (Cornerstone)
ISBN: 9781847943569
Published: 5 Jan 2023

'The marketing genius behind Nike . . .

Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.

'Great story, amazing career, so inspirational . . .

I couldn't put it down' Chris Evans' The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy'Brilliant . . .

Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger' Nir Eyal, author of Hooked'This book made me smile in my soul' Mary Portas' Remarkable . . .

A distinctive framework that will help marketers and creatives connect with their audiences like never before' Jonah Berger, author of Contagious